Branding for the new Viva gym in Buckingham
The Royal Latin School in Buckingham have succeeded in fundraising to create an amazing sports and wellbeing centre for the pupils and local community. They wanted to brand the gym in energetic colours, so we brainstormed names and how they wanted the space to feel (inclusive, welcoming, fun, bright).
This was a fun project to work on and I loved developing the bright clashing, energetic colours and typography!
“Our brand new VIVA Gym needed its own distinctive brand that was appealing to our existing and prospective gym members, and would add to the bright contemporary and active look and feel of a gym environment.
Jade was, as always, super responsive to our brief, understood exactly what we needed and worked quickly to deliver a set of logo assets that were able to be implemented across a number of media - from web, merchandise to whole-space wall-wraps.
We had pretty tight timescales and Jade worked with us to ensure we got what we needed, and on time. It was a pleasure to work with her and we’re really happy with the results!””
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