Rachel is a really talented photographer. Alongside lifestyle and family photography, she takes personal branding photography for small business and entrepreneurs.

Rachel and I delved deep into brand persona, ideal clients and seasonal colour analysis in order to create a colour and texture palette that really felt right for her brand.

The colours needed to be calming, but with a shot of energy.

We then developed typographic styles for her logo and content. We both knew she needed a really personal brand identity in line with her brand values and encompassing how she makes her clients feel comfortable.

The stylised shutter icon was developed as a typographic tool for her print, web and social content.

Check out Rachel’s gorgeous photography here!

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