Racelogic have developed several products serving very different technology markets, so international, trade shows are a big part of their marketing strategy. They had booked space at The ION (Institute of Navigation) show in Baltimore and wanted an eye catching stand to showcase and demo their satellite simulation products.

There were a few key messages to show on the walls, and the layout needed to work with various screens and products on the surfaces. But the main visual goal was an eye-catching graphic to draw people to the stand.

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