More specifically, how do you want them to feel after working with you?

When developing branding, understanding this is key. Right now, your ideal client has a problem and you have the solution. If you work together, your ideal client will be left feeling a certain way. I ask my clients to place themselves in the shoes of their ideal client and consider how they hope to feel. The answer to this question helps us define how your branding needs to look.

• Do you want your clients to feel relaxed after working with you? Then your branding needs to use relaxing colours, typefaces and images.

• Do you want them to feel motivated? … Bright, bold branding will create that feeling.

• Do you want them to feel like they are in a safe pair of hands? We can create a nurturing, reassuring brand identity.

Designing your branding to align to the desired outcome of your clients helps you to attract the right audience, but it also helps your audience to understand that you get them. My superpower is really stepping into the mindset of your ideal clients so the branding we develop feels like the missing part of their jigsaw.

So how do you want them to feel?