How do you create a brand that wants to feel guiding, calm, dependable and personal? With a slightly hand-rendered but traditional font; cool calming colours, some subtle topography (to represent navigating life’s ups and downs) and lots of space.

This is a wealth management firm that really do take the time to know their clients and take an interest in their lives, families and dreams. They need gentle guidance and to know their advisor personally. So the branding needed to convey thid warm, personal touch.

I created a simple one page Squarespace website to give the business a web presence.

https://www.alexanderandrewswealth.co.uk

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