My new client Enfys (a beautiful Welsh name meaning rainbow) was clear on the brand colours she wanted to use for both parts of her business. I asked her a few questions and soon realised her colour choices were spot on, as her brand personality sits perfectly in the winter season colour palette.

Who would have thought a wardrobe would be the inspiration for the logo! The target style handles were a perfect shape to adapt for her brand identity. Typographically, I wanted something classic, but personable, so we used a mix of fonts.

When it came to her website, Enfys needed to combine two businesses into one. She had already trialled Squarespace, so with minor tips and guidance from me, she was able to build her site to suit.