Want a sure-fire way to feel more confident when introducing about your business online or in person? Read on …

I think that if your brand identity doesn’t quite hit the mark, it shows in your body language, expression and the way you speak about your business.

What I’ve observed time and time again is that when a client goes though the process of getting a brand identity professionally designed, they really put some time into working out:

• who their ideal client is

• what their brand values are, and

• how they want people to feel when interacting with them and their business.

I guide them through this process as part of the branding, as it helps me create a visual style that strategically appeals to their target audience - The fonts, the colours, the shapes and style of illustrations; all of it.

As the new (or evolved) brand identity starts to be integrated across all the visual elements of their business, my client’s confidence improves - you can see the transformation from cautious to excited! They are proud of their branding and can’t wait to show everyone their new look. The strategies behind the identity give them the confidence and clarity to find to their ideal clients and build their business up even further!

But that’s enough from me, here’s a lovely testimonial from Enfys, who recently created her new branding with me …