Why the right branding design helps you fly!
Want a sure-fire way to feel more confident when introducing about your business online or in person? Read on …
I think that if your brand identity doesn’t quite hit the mark, it shows in your body language, expression and the way you speak about your business.
What I’ve observed time and time again is that when a client goes though the process of getting a brand identity professionally designed, they really put some time into working out:
who their ideal client is
what their brand values are, and
how they want people to feel when interacting with them and their business.
I guide them through this process as part of the branding, as it helps me create a visual style that strategically appeals to their target audience - The fonts, the colours, the shapes and style of illustrations; all of it.
As the new (or evolved) brand identity starts to be integrated across all the visual elements of their business, my client’s confidence improves - you can see the transformation from cautious to excited! They are proud of their branding and can’t wait to show everyone their new look. The strategies behind the identity give them the confidence and clarity to find to their ideal clients and build their business up even further!
But that’s enough from me, here’s a lovely testimonial from Enfys, who recently created her new branding with me …
“Creating a brand reputation begins with a logo. It’s what people see first and one thing is for sure - it will be judged. A good logo has the power to create an impression before you do. It encapsulates what you and your brand stand for and it’s an opportunity to stand out. Be different. Be bold. Be confident.
I’m so pleased I didn’t settle for an off the shelf design. I didn’t want a fiddly, wishy washy concept. A real expert can distil the essence of your brand and translate this into a logo. It’s worth the money. Your business will benefit from the pride a good logo provides and will be the launch pad for the following design and marketing which is to come.
There are many designers out there so finding one who understands you and your brand ethos is key. Going for the cheapest may cost you down the line as you may need to do it again. A good logo is worth investing in so get it right from the beginning! It’s pretty impossible to make a first impression twice so having a logo which communicates on your behalf is vital. I worked closely with Jade who then created mine and I’m just so pleased I did. Thanks Jade x”
