Branding and Web Design for IT Naturally
In their own words ...
Why did we Evolve Our Brand?
“Since we launched in 2019, IT Naturally has evolved and grown beyond our own expectations.
IT Naturally was set up to help Condor Airlines stay in business after the demise of Thomas Cook. We hit the ground running but always knew we wanted the company to change the face of the MSP market.
In 2023, IT Naturally is a Certified B Corp, employing 50 people and working with 4 customers. People remain at the heart of everything we do, and we want this to be reflected in our branding.
“As the company grew, it felt like we needed our branding to do the same. It’s been quite a journey looking at our messaging, talking to our team and our customers, reviewing our colours and font, taking photos of us in our environment. It hasn’t been easy letting go of our original logo, but we are loving the evolved look and it all feels so much more who we are. I hope you love it as much as we do.”
– Julie, CEO
First, Charlie and Chris at Proof Content listened to how IT Naturally is run, its ideals and goals and they helped us create our brand story:
Enjoy Not Talking About IT: For us, the real measure of our success is your team being able to forget about IT because when we’re your MSP, it just works. Your people don’t want IT stopping them from doing what they do best. They might not care about our (amazing) Customer Satisfaction scores, (couldn’t do without) accreditations and (probably) the greatest knowledge articles in the industry. And you want to focus on the strategic stuff that moves the needle. So, we’re here 24/7, monitoring, finding, fixing, patching, improving and answering. We’ve got unlimited training budgets, an endless supply of popcorn for a team of empathetic humans who enjoy turning IT chaos into order – and we even make it fun. Those are just some of the reasons why you’ll enjoy not talking about IT (but we’re all ears if you do).
From Story to Look
Once our new story was in place, our original branding felt detached. It wasn’t representative of the warm, fun humans that we are (or want to work with). We worked closely with Jade from Eau Rouge who took us from this to this:
We unveiled our new look logos and website just a couple of weeks before our 4th birthday – and we feel like this is a good way to start our new year in business.”
“The evolution of our brand reinforces and reflects the message about who we are as a company in a more accurate and focused way and better reflects our B Corp status. It’s been fun condensing the words used to describe and fine tune our values and condensing these down to the essence of what we are all about.”
– Richard, CEO
This was a great project for me! It started with a brand and web consultation - having the updated Brand Story really made it easy to see where the Brand Values and the (very corporate) Brand Identity were misaligned.
IT Naturally didn’t want to change their logo completely, so an evolution was in order.
I created a palette of colours that evoked the fun, disruptive nature of their brand, and then softened their brand icon into a more tangible warm pebble, which now gets used as a graphic asset throughout their digital and print marketing. The typography was fun to develop, with legibility and softness at its heart.
We wanted to bring illustration into the brand and initially developed a whole menagerie of characters to assist and tell the brand story. In the end Bee was the character that made the cut, Bee appears across all IT Naturally’s marketing, weaving their stories together in his trail.
Once the brand was in place, we worked on several marketing items, such as powerpoint templates IT Naturally could use in-house, and roller banners for exhibitions.
Their website is in Wordpress, so I wireframed the new designs using Squarespace and their Wordpress developer translated the new brand styles into their live site.
Here’s their website: https://itnaturally.com
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