Squarespace - to DIY or to use a Designer?
… You absolutely can build your own Squarespace site!
If you have the tech confidence, the time, the marketing strategy and the UX skills to build your own SQSP site - I say go for it - I can be on-hand to help or advise at my usual hourly rate.
But …
If you want your website to work effectively as an inspiring shop front, I’d suggest investing in my 25+ years of web, marketing, design and UX know-how. Hiring me to design and build your Squarespace site brings more to the table than just moving content around until it looks pretty!
As a web designer / developer, I’m responsible for designing the layout, functionality, user experience and visual appearance of each website I create, and it is always tailored to your ideal clients and:
What they need to learn from you?
What their problems are?
How to make them feel included and understood
How to compel them to click on your call to action
Web visitors don’t like getting lost in a website that has too many navigational choices or irrelevant content, so part of my skill is to:
Plan the customer journeys through the site
Simplify the choices to lead them to the most relevant content
Also, to make your site as effective as possible, I’ll:
Make sure that all the benefits your ideal clients will receive by working with you are clear on the screen. I’ll also show how they will experience the value of working with you or buying your products.
Make sure that the site launches with lots of front-end and back-end Search Engine Optimisation.
Set the the content hierarchy on the page, so the key information flows and it is a nice experience for readers.
Bring in emotive Calls to Action around the site to prompt your potential clients to get in contact, or buy from the page.
Keep up to date with the various Squarespace and third party functions and coding - I know the possibilities for making your site even more useful for your ideal clients.
Test the site to make sure it functions properly.
…. All this and it will still look fabulous!
