Two words: Recognition and Trust

At the heart of a great business is a first class product or service and every business wants to be a customer’s ‘first choice’. Building and managing a brand can play a large part in making this happen and if you want to strengthen and manage the perceptions of your business, then a strong brand is needed. 

Good branding elevates and differentiates your like-for-like products or services and gives your customers reason to choose you over your competitors. Branding also helps tell your story and offer a human element to an ever-more online business presence.

So why should small businesses bother with branding?

• The most important reason is that it can help increase your sales. This means that when you need to increase your prices (because you are a small company, and there are only so many hours in the day) then your target audience will be accepting of your price increase. Think about it like this - if your company is built upon a solid brand base, you can build up to the next stage successfully without losing the trust of your customers.

• Branding also encourages confidence and trust in your product/service - If you do experience a one-off issue with a product or service, your customers would be more likely to understand, if your brand ethos proves that you’ll do what it takes to resolve the problem.

• Branding also develops the uniqueness of your product.

I’d like you to do something for me - think about a well known and recognisable brand … maybe something like The White Company, or Nespresso. Now, think about your business – Would you say that all the visual elements of your business have a really recognisable brand look and feel like these established businesses do? 

Using a strategic brand helps both small and large businesses build recognition and trust.

So, do you think all your design ducks are in a row? Or are they currently nibbling your sandwiches and terrorising the swans? 

I can help you get those ducks under control!

I can create a brand for your business - a unique visual style - that really appeals to your ideal clients. You’ll also receive all the tools to confidently use your brand, and make a real impact.

So, if you want to make a splash without the big bill !!  🦆🦆🦆🦆🦆🦆 Check out my branding packages, and let’s create something you can be proud of!