Branding design & clarity for your business

I help businesses build a strong visual identity that they can be proud of.

Gaining clarity on how you want your customers to feel is the key to your perfect brand identity. I can create a visual brand style unique to your business, so that your brand sends out the right vibes to the right people.

I design anything for print and web, so all your printed and online elements can be on-brand and will build recognition and trust in your company. I love love love designing logos and building brands for small businesses, entrepreneurs and start-ups!

Branding for patisserie subscription box

My Branding Packages

The Brand Check-up

Why should you audit your branding?

Does your current logo / branding feel aligned to your ideal client? Do you have a lack of visual structure and consistency across your social channels?

Before you invest in a full-on rebrand it’s worth assessing your current brand and reevaluating the ‘Who / What / Why’ behind it. Does it align with your business today and in the future?

This evaluation might show that you need a brand evolution, rather than starting from a blank sheet.

What is the Brand Check-up?

It consists of 2x two hour long Zoom sessions.

In session one we discuss your:

products and services
ideal clients
brand values
brand personality
brand tone of voice

And in session two we look at your brand elements:

logo
colours
typography
graphic elements (such as your website and printed materials)
imagery

To see if your branding aligns. You’ll gain clarity on any changes you need to make to align your brand and your ideal clients.

What are the benefits of a Brand Check-up?

You’ll have access to my ~30 years’ branding experience in a cost effective package.

Having this brand clarity in place before you make any design decisions will save you a lot of time and money.

You’ll feel reassured that you’ve delved deep into your brand strategy. So you’re ready to plan and budget any changes.

£600+VAT

Let's do this!

Branding Design

Your branding could help your dream clients feel really connected to your product or service.

Imagine if your ideal customer were to see your business for the first time and just know that you’re going to solve their problem.

Investing in the right branding allows you to build relationships with your audience, which in turn builds recognition and loyalty.

Together, we can create a brand that your tribe truly cares about.

My 3 stage process:

I use decades of experience in Brand Clarity, Brand Strategy and Brand Vision to design a stunning and unique Brand Identity that will feel right to your ideal clients.

You’ll receive:

Mood boards

I create .pdf mood boards of:

Your ideal clients
Other players in your field (or other industries, but with the same ideal client)
The look and feel of your brand

So you can refer to them and be inspired when creating visual marketing pieces that are on brand.

Colour Palette

Using advanced colour psychology, I shall create a palette of colours for your brand that will simply feel right to your ideal clients.

Typographic & visual Elements

Any typographic, illustrative and photographic elements will be designed to create a real sense of resonance between your brand and your customer.

Logos

Once the brand identity is designed I shall package up the different logo variations into several file formats with instructions on where and how to use each file format.

These elements will really build a clear brand identity to turbo-charge your confidence and give you the clarity you need to truly elevate your brand!

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Branding Design for umbrella brands

☂️ A what now??

An umbrella brand is a single business that sells multiple products or services under its brand name. These products are usually related to each other. E.g, Apple sells many Apple products, such as the iPhone, Mac, iPad, Apple Watch, and AirPods.

Umbrella brands market their offerings seamlessly and cohesively. Customers should recognise the company and all the products sold under the ‘umbrella’, but they should also be able to differentiate the products and understand which product lines are relevant to them.

When executed correctly, umbrella branding can also help boost brand loyalty and expand a company’s target audience.

The process is the same as a single brand. And attention is paid to creating several resonant sub-brands at the same time.

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“Creating a brand reputation begins with a logo. It’s what people see first and one thing is for sure - it will be judged. A good logo has the power to create an impression before you do. It encapsulates what you and your brand stand for and it’s an opportunity to stand out. Be different. I’m so pleased I didn’t settle for an off the shelf design. A real expert can distil the essence of your brand and translate this into a logo. It’s worth the money. A good logo is worth investing in so get it right from the beginning!

ENFYS MALONEY
“My brand is now slick, sophisticated and something I feel proud of. I feel it represents an aspirational lifestyle. I love it! It has motivated me and given me sooo much more confidence about my work. Having my work displayed to the optimum level with a beautiful website and consistent brand will ultimately give my business the maximum opportunity for success.”
“I am so pleased that I took the plunge and looked at all the branding. The experience has helped me to understand the personality of my business much more effectively, which is making it easier to think strategically about my business as a whole! It's helping me present what I do in a unified way, and be more confident when talking about the different perspectives I can bring into play. It's livened up my brand; perfectly matching where I am now, and the clients I want to work with. I really do love it - it lifts my mood when I think about it! It amazes me how effective the branding work you have done is.”