Branding strategy for photographer Rachel Humphrey

DesignBrand IdentityColour Psychology
Written By Jade Thomas
photographer branding

Rachel is a really talented photographer. Alongside lifestyle and family photography, she takes personal branding photography for small business and entrepreneurs.

Rachel and I delved deep into brand persona, ideal clients and seasonal colour analysis in order to create a colour and texture palette that really felt right for her brand.

The colours needed to be calming, but with a shot of energy.

colour palette

We then developed typographic styles for her logo and content. We both knew she needed a really personal brand identity in line with her brand values and encompassing how she makes her clients feel comfortable.

The stylised shutter icon was developed as a typographic tool for her print, web and social content.

branding in action
brand in action

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Jade Thomas

Hi, I'm Jade, Brand Maven (Yes, that is my official title.) at Eau Rouge ltd. I help small businesses clarify how they want their ideal clients to feel. Then, using colour psychology and over 25 years branding experience, I blend these feelings into a cohesive, beautiful and unique brand that will send exactly the right visual vibes to their ideal clients! I then build the most gorgeous and easy to use Squarespace websites for my clients, just like this one! Oh and my side-hustle is jewellery design - check out @jadethomasjewellery on socials!

https://www.eaurouge.co.uk
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