Eau Rouge Brand Insights - What is branding?
I get asked ‘What is Branding’ regularly. Well, Branding is the sum of all of the parts of your business:
Branding is the building of trust with employees, customers and stakeholders.
In marketing terms, the definition of branding is the sum total of a company’s value, including products, services, people, advertising, positioning and culture.
Brands give potential clients a firm idea of what they are buying before they buy it, making the purchasing decision easier.
Customers trust strong brands because they know what to expect.
The term ‘brand’ should not be confused with Brand Identity or Corporate Identity. Brand Identity is an element of the brand experience and we’ll talk about brand identity in another blog post.
What is branding for small businesses?
Brands aren’t just for big companies, they can make smaller businesses stand out from the crowd, particularly if you operate in a competitive market. We need to trust the people we do business with.
