Why is branding important to small businesses?
Two words: Recognition and Trust
At the heart of a great business is a first class product or service and every business wants to be a customer’s ‘first choice’. Building and managing a brand can play a large part in making this happen and if you want to strengthen and manage the perceptions of your business, then a strong brand is needed.
Good branding elevates and differentiates your like-for-like products or services and gives your customers reason to choose you over your competitors. Branding also helps tell your story and offer a human element to an ever-more online business presence.
So why should small businesses bother with branding?
The most important reason is that it can help increase your sales. This means that when you need to increase your prices (because you are a small company, and there are only so many hours in the day) then your target audience will be accepting of your price increase. Think about it like this - if your company is built upon a solid brand base, you can build up to the next stage successfully without losing the trust of your customers.
Branding also encourages confidence and trust in your product/service - If you do experience a one-off issue with a product or service, your customers would be more likely to understand, if your brand ethos proves that you’ll do what it takes to resolve the problem.
Branding also develops the uniqueness of your product.
I’d like you to do something for me - think about a well known and recognisable brand … maybe something like The White Company, or Nespresso. Now, think about your business – Would you say that all the visual elements of your business have a really recognisable brand look and feel like these established businesses do?
Using a strategic brand helps both small and large businesses build recognition and trust.
So, do you think all your design ducks are in a row? Or are they currently nibbling your sandwiches and terrorising the swans?
I can help you get those ducks under control!
I can create a brand for your business - a unique visual style - that really appeals to your ideal clients. You’ll also receive all the tools to confidently use your brand, and make a real impact.
So, if you want to make a splash without the big bill !! 🦆🦆🦆🦆🦆🦆 Check out my branding packages, and let’s create something you can be proud of!
