The initial design brief from The Brand Stylist

project1-brief1.jpg

Development stages …

Logo development stage 1 ... feedback - 100% nope - hard no. The Naughties called and want their logos back.

Logo development stage 1 ... feedback - 100% nope - hard no. The Naughties called and want their logos back.

Logo development stage 2 (me working on a more freedom/energy style) ... feedback - still nope. Stop designing logos and think about how the brand should FEEEEEEEL!

Logo development stage 2 (me working on a more freedom/energy style) ... feedback - still nope. Stop designing logos and think about how the brand should FEEEEEEEL!

Logo development stage 3. More masculine, more powerful. ... feedback - errr, nope! What did I say last time?

Logo development stage 3. More masculine, more powerful. ... feedback - errr, nope! What did I say last time?

Final branding concept …

Moodboard - how does the brand feel?

Moodboard - how does the brand feel?

Brand board - how do other brands who serve the same customer look?

Brand board - how do other brands who serve the same customer look?

Logo dev.

Logo dev.

Brand-in-use mock-ups

Brand-in-use mock-ups

 Feedback - Exciting, unique, distinctive, of-the-moment - You've nailed it!